Not Just for Beef Rub
Our Rubs are All About Flavor!
Not Just for Beef is a pepper-based rub that’s the perfect complement for beef. But don’t stop there! It got its name because it's great on other meats too – give it a try on pork or chicken (our favorite!).
- Ingredients: Spices, Sugar, Onion Powder, Garlic Powder, Mustard, and Less than 2% Silicon Dioxide to prevent caking.
- Uses: Not Just for Beef was formulated for large cuts (ex. chuck roast). It’s fantastic on smaller cuts too, but keep in mind a little goes a loooong way.
- Size: 5.0 oz. shaker
If you’re familiar with our recipes, you’ll know that we are strong advocates of “dry brining”, the process of salting meat in advance to amplify meat flavor and lock in juices. Rub goes on right before putting the meat on the grill, but you don’t want a rub containing salt since the meat is already salted. But so many packaged rubs contain salt (and lots of it!). You’re often left running to the store for a 1/2 tsp of this or that and end up with a cabinet full of half-used spices.
To solve all of those problems, we’ve launched our own line of salt-free, premium rubs based on tried-and-true recipes we’ve used for years.
Quality You Can Taste
We've earned a global reputation for turning backyard cooks into neighborhood sensations with innovative products supported by phenomenal recipes. We are proud to offer our signature recipe rubs made from the highest quality ingredients to make seasoning your food as fun to prepare as it is to eat.
What Makes our Rubs Different?
Most pre-packaged rubs are a majority salt. Sure, you get a bigger bottle, but that’s some pretty expensive salt!
Our rubs are all about flavor. We deliver premium herbs and spices packaged fresh – for example, we grind our peppercorns immediately before packaging for the best flavor. And the convenience of knowing that a trusted, balanced flavor for your meat is just a shake away.
Try Them Together!Our rubs are a great complement to each other. Create a flavor profile all your own by mixing savory (Not Just for Beef) and sweet (Rocky’s Rub) together to your liking.
- salt rub
great rub! love that it doesn't have salt!
not my first time using it - originally got it as a gift along with my sns purchase - awesome for ribs! memorial day is gonna be great!
Used some of it on some chicken and it was very good. This is a good product for those who have to watch their sodium intake. It is very tasty without the added salt that is in all other rubs. Have not had the chance to use it on pork yet.
I gave some to my daughter, who’s a BBQ enthusiast!
Not Just For Beef is delicious. Had it on Chicken last night. Looking forward to trying it on everything else.